Marketing Techniques Through the Use of AR

The previous conventional marketing techniques like E-mail, pamphlets etc. are no longer grabbing attention of the customers as they have become very common and predictable.

To promote the launch of their new caramel flavor, M&M Chocolate brand came up with an intriguing commercial last year.  They transformed a dozen of billboards in Times Square into an AR arcade which people could access via their own mobile phones.

This ad resulted in more than 466 million views according to ADWEEK and hence was a great success. 

This example shows how augmented reality can be a very powerful tool for attracting customers in comparison to the conventional marketing techniques previously used; for people now are more tech savvy and new marketing techniques are used.

Companies today target consumers with different AR marketing strategies. This is done through the use of applications which the consumers can use in order to influence their buying choices that will increase sales and coverage of the product they are pushing forward.

According to Digi-Capital it is estimated that the number of mobile AR users could reach 200 million by 2019, it is also estimated that the Augmented Reality businesses will be worth 120 Billion dollars by 2020, almost 30 Billion dollars more than that of virtual reality. 

More Successful Marketing Techniques Examples by AR

•  UBER- Uber surprised many of its users by unveiling one of their advertisement campaigns in a train station in Zurich

• VISA- "Try something new with Visa" organized in Poland

• PEPSI- "Unbelievable Bus Shelter" in London

•  NIKE –"NikeID" Customization of shoes by customers in Paris 

 

Did I change your mind about AR's potential? 

• It is accessible by a large audience due to high penetration of social media and smartphones
• It is present in our daily life unconsciously altering our consumer behavior
• Its costs of operation are relatively low, which facilitates its use and implementation in private companies as well as in public organizations

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